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In the first few letters the scammer will say what a good woman she is and how hard life is in Russia.
Her monthly salary is only a few hundred dollars, all Russian men are drunks and maybe her family died in a tragic accident or they are ill and in need of surgery.
Heart strings are pulled and victims are sucked in.
However, this is only a very small percentage as many of them want to marry and build their homes in their country. Well, there are many people here, running into millions.
So they just look like the other East Slavic people, but there may be minimal distinctions here and there.